The Arts Touring Alliance of Alberta presents BackStage, a program offering best practices for presenting successful live performances.  

BackStage workshops are held annually in Edmonton and Calgary between January 1 – April 1.

2020 Dates and Locations are listed below.

BackStage Registration

Anyone interested in participating in the BackStage workshop series can register online for the date and location that best suits them. However, space is limited so register as soon as possible to secure your BackStage Pass.

BackStage Schedule

BackStage is a full day workshop geared for Professional Development for Performance Arts Touring Industry. Each session follows a basic schedule and general structure with room for details specific to each date and location.

BackStage Locations

Each of the BackStage workshop host locations has something unique to offer artists and audiences. Need to know where to go? We’ve got the address, directions, and a little bit more.

BackStage Workshop Focus: Marketing 2020

BackStage: Social Media and Digital Marketing 2020

The Arts Touring Alliance presents BackStage: Social Media and Digital Marketing 2020 a workshop that will examine your existing social media platforms, and help you learn tips and tricks on how to effectively use social media to engage your current audience, reach new audiences, and ultimately increase ticket sales through regular posts and digital advertising. Facilitated by social media and digital marketing expert Ellen Doty, the goal of this workshop is to provide you with realistic tools to utilize Facebook, Instagram, and Twitter to ultimately sell more tickets and engage your audience like you never have before.

Bring your laptop!

The day will involve examining your existing digital media platforms, learning tips and tricks on how to use your various social media platforms effectively, and learning how to run social media ads that can dramatically increase ticket sales on a limited budget.

Ellen Doty’s Biography

Ellen Doty is a digital marketing and social media consultant with the expertise that has provided a variety of businesses an increase to their bottom line.  From concert venues throughout Canada including Hugh’s Room in Toronto, and The Arden Theatre in St. Albert to shopping malls, restaurant chains, and hair salons, Ellen offers effective tools that can help improve your overall digital marketing strategy.  Born in Okotoks, Alberta, the multi-talented Ellen is also a recording and touring artist with her most recent album being released on the Universal Music label debuting at #1 on the iTunes jazz charts.  As you can well imagine, social media advertising has been a key component in the success of her numerous tours.

“Before Ellen, we had social media, but not engagement.  Within a few posts, Ellen, had our Fans and Followers, chatting about special moments at The Arden, their favourite music, and why the performing arts are so important.  A relatively small marketing budget suddenly reached further with measurable results at the box office. Ellen not only engaged our audience, she found ways to get our employees and volunteers involved and recognized. Our Instagram went from a billboard, to a beautiful, well articulated, scrapbook; capturing everything that makes Performing Arts in our community important and special.”

– Elizabeth Wilkie, Cultural Facilities Manager, The Arden Theatre.

BackStage: Professional Development for the Performance Art Touring Industry

The Arts Touring Alliance of Alberta presents BackStage, a program offering professional workshops for everyone engaged in the business of presenting live performances to the public. BackStage sessions are held annually in Edmonton and Calgary at Various Locations from January 1st to April 1st!

2020 Dates and Locations:

Calgary – March 21, 2020
Acclaim Hotel, 123 Freeport Blvd NE, Calgary
9:00 a.m. – 4:00 p.m.
$28.00 (including lunch and all applicable fees)
Registration Deadline: MARCH 13, 2020

Edmonton – March 22, 2020
Delta Edmonton South, 4404 – Gateway Blvd NW, Edmonton
9:00 a.m. – 4:00 p.m.
$28.00 (including lunch and all applicable fees)
Registration Deadline: MARCH 13, 2020

BackStage is a day long workshop that will look at the strategies used to produce successful live performance events. One topic is focused upon each year. Whether it is marketing/promotion, sponsorship, artist contract details (etc.) – our goal is to provide the participant with realistic tools to broaden their audience and increase the impact.

BackStage gives everyone engaged in the business of presenting live performances in Alberta the opportunity to meet with fellow professionals and volunteers in a supportive and educational setting. Workshop topics vary from year to year based on feedback from participants and industry stakeholders.

The Arts Touring Alliance of Alberta represents artists and arts presenters from across the province. Its programs promote and nurture arts touring, provide networking opportunities and access to professional development, which is made possible thanks to our funders:

Government of Alberta and Government of Canada.