Artist Applications are processed through the I Want to Showcase website.

Great news! Our deadline has been extended to Wednesday, April 15th!

I Want to Showcase is a collaboration between partner performing arts conferences whose goal is simple: to offer performing artists a showcase application site that’s easy to navigate, understand and use.

Note: Artists who have showcased within the last FIVE years are ineligible to apply.

Now in its 43rd year, Alberta Showcase brings touring artists together with community presenters searching for artists for special events, concert and performance series, and community celebrations. It is three days of showcasing the top performance artists interested in touring Alberta, that will inspire you!

Every October the Arts Touring Alliance of Alberta brings together presenters from across Alberta who are searching for performing artists who will tour in their communities. Many of the soft-seat presenters offer subscription series. Some are simply cafes with one-off concerts and events. They are looking for a diverse, challenging line-up of artists with broad audience appeal. Alberta Showcase 2020 will take place October 22-25 at the Shell Theatre in the Dow Centennial Centre in Fort Saskatchewan, Alberta (just 30 minutes north of Edmonton). All applications are reviewed by a jury of presenters, performers, and promoters, and the top applicants are selected to showcase over the weekend.


Artist Applications fees are $65 CAD ($55 for Alberta artists) plus applicable taxes. ($65 + 5%GST = $68.25 CAD / $55 + 5%GST = $57.75 CAD)

Accepted applicants are expected to join the Arts Touring Alliance Membership, which is an additional fee of $90 CAD plus applicable taxes. ($90 + 5%GST = $94.50 CAD)

Accepted applicants are expected to register as a conference delegate and have a booth in the Exhibition Hall, which is an additional fee of $375 CAD for Arts Touring Alliance Members plus applicable taxes. ($375 + 5% GST = $393.75 CAD)

MIN. TOTAL FEES = $65 + $90 + $375 + 5%GST = $556.50 CAD

($55 + $90 + 375 + 5%GST = $546.00 CAD for AB Artists)

Application Support Materials

Program Synopsis: 100-150 word description of your 15 minute showcase performance

Artist Statement: 100-150 word short bio

Showcasing Artists & Staff Roles: Who would be coming out to Ft. Saskatchewan in October? Who would be going on tour?

Video & Audio Samples (see below)

General Touring Information: Fee Ranges, Availability, Show Title, Audience Age Range, Performance & Load/Strike Times, 3-year Touring History, etc.

Additional Support Documents: EPK, Touring Itinerary, Full Artist Bio, Cover Letter, Technical Requirements, Stage Plot, Press Photo (print quality), Performer Photo (web quality), etc.

Regarding Audio & Visual Support Materials

Audio and Video submissions should reflect the proposed performance, be of good audio and video quality, and load quickly over a wifi connection.

  • The submitted video should be a good quality recording of your live performance ensuring clear visual and audio footage. A highly polished production video doesn’t really help us a lot. We’re really looking for what your live performance is going to look and sound like.
  • Supplementary audio submissions from studio recordings are fine, but the primary purpose of Alberta Showcase is live performance.
  • Public or Unlisted video links via Youtube work best for video submissions.
  • Private and High Quality videos don’t always load, which can lead to an application being dismissed as incomplete or scored poorly.

Technical Requirements: Lighting & Audio

The Arts Touring Alliance of Alberta will prepare a lighting plot based upon the requirements of the artists sharing the stage. At the very least there will be a basic “house plot” providing warm and cool washes from the front, back and side. Black traveller is supplied. The Arts Touring Alliance of Alberta will strive to present each showcase in its best light.


  • Our goal, is to provide the best showcase possible. However, please be advised that the venue has limited equipment (the basics).
  • The equipment list you have provided us is a guide only. We will attempt to meet your needs as requested. We reserve the right to substitute equipment as required.
  • If a number of requests for exactly the same equipment come in we will most likely provide it at our cost. You will be informed if you will not be required to provide the equipment.

Terms & Conditions for Artist Applications

No incomplete applications will be considered. Submission constitutes acceptance and acknowledgement of the following terms and conditions of applying for and/or accepting a Juried Showcase slot at Alberta Showcase. The application does not represent a commitment by Arts Touring Alliance of Alberta to provide a showcase.

If selected for showcasing: stage and production equipment are the responsibility and control of Arts Touring Alliance of Alberta. The sound system will be provided by Arts Touring Alliance of Alberta, and will be scaled to the location used and reasonable requirements of the attraction. Arts Touring Alliance of Alberta will have absolute control over this system, including overall volume levels and front of house personnel control (ie. sound engineer) at the discretion of the technical director.

Confirmation must be received within 7 days of offer to showcase.

All confirmed showcase performers must be an Arts Touring Alliance of Alberta Member ($90 + 5%GST = $94.50 CAD) and must purchase one Exhibitor Conference Registration ($375 + 5% GST = $393.75 CAD). As an Exhibitor, you will be provided with a booth in the Exhibition Hall but you must supply a representative (manager or otherwise) to be at that booth during all open Exhibition Hall hours.  No promotional materials may be posted on any walls.

Arts Touring Alliance of Alberta assumes no responsibility for costs associated with showcasing. Arts Touring Alliance of Alberta reserves the right to use showcasing artists submitted images and content for the promotion of Alberta Showcase.

If a selected act is unable to appear, no substitutions will be permitted for its showcase performance. The selection committee will establish a list of alternates from the original applications based on the next highest score achieved. Cancellation by an agent or promoter does not guarantee that agent/promoter the opportunity to fill the vacant showcase.

Artists who showcased within the last FIVE years are ineligible to apply. For example, if an artist performed at Alberta Showcase in 2015 they would not be able to submit an application until 2020.

All fees are non-refundable.