Frequently Asked Questions

Arts Touring Alliance of Alberta

What is the Arts Touring Alliance of Alberta?

The Arts Touring Alliance of Alberta is dedicated to the maintenance, development and growth of a strong touring arts industry in Alberta. We are a membership network comprised of artists, community presenters and agents who identify and share common concerns and strengths. We focus on services and programs that promote and nurture arts touring, and provide networking opportunities and access to professional development.

Who belongs to the Arts Touring Alliance of Alberta?

The Arts Touring Alliance, as a member based organization, is made up by a wide variety of presenting organizations, festivals, agencies, management companies, and performing artists. We have a little bit of everything from small volunteer groups to large professional organizations, and we often see emerging artists grow over the years into seasoned professionals. The dynamic variety of expectations and experiences allows us to foster a stronger touring industry in the province of Alberta by providing these diverse groups opportunities to connect with each other.

How can I get involved with the Arts Touring Alliance of Alberta?

The easiest way to get involved is to register as a member. We keep our membership informed about workshops, networking opportunities, and volunteer callouts geared specifically for them throughout the year.

We also participate in the SCiP bursary program through Volunteer Alberta, so if you are a student enrolled in a qualified post secondary performing arts, arts management, or related program you could apply to Facilitate one of the four OnStage Workshops. Applications open January 1 and close January 31 via the SCiP website: https://www.joinscip.ca/

Arts Touring Alliance Membership

Why should I register as a member?

Arts Touring Alliance Membership has a lot of benefits, which we outline in the next point, but it is the best way to keep informed of sector happenings, upcoming workshops, and networking and volunteer opportunities. Membership is your connection to services, support, discounts and a diversity of opportunities for presenters and performers.

What are the benefits to membership?

  1. Listing in and access to Alberta Touring Directory, a comprehensive listing of touring artists, community presenters, service organizations and agents. This valuable resource allows presenters to locate artists and network with other presenters and helps artists be proactive in their approach to touring. A listing in the Touring Directory also provides artists with a listing in our online Directory. Hard copies of the Directory are free for Arts Touring Alliance members and are available for purchase at $45.
    Release date: every June.
  2. Receive our monthly newsletter, DeTour
  3. Consultation and development opportunities
  4. Discounts on Alberta Showcase registration, regional networking for presenters, and professional development workshops
  5. Take advantage of our insurance package
  6. Determine if you are ready to tour by getting professional feed back at OnStage, each spring in both Edmonton and Calgary.
  7. Have access to the presenting membership online
  8. Promote your gigs through the touring calendar

How do I become a member?

Joining the Arts Touring Alliance Membership is easy!

You can either purchase the membership option that matches you and/or your organization and create an account during the checkout process, or you can register an account on the website and then purchase the membership option that matches you and/or your organization.

Account Registration

Membership Options

Please Note: We have implemented a two part approval process for new members in order to ensure the privacy and security of our membership. It can take up to three business days for our administrators to approve accounts paid online, and accounts submitting a payment via cheque will not be approved until the cheque payment has been processed at our office.

My membership has lapsed, should I wait to renew?

The March 31st membership expiration is our way of keeping things tidy for our records, but you can renew your membership at any time of year.

However, we do encourage members to renew in the spring so that they do not miss out on being included in the Alberta Touring Directory; delinquent and expired memberships are not included in the printed directory.

How do I renew my membership?

  • Login to your account
  • You will be directed to the membership dashboard. Click on the “My Account” button.
  • From the “My Account” dashboard select “My Subscriptions”
  • Click on the “View” button next to your subscription
  • Scroll down to “Related Orders” and next to your current order select “Pay”
  •  On the next screen select your preferred method of payment and select “Place Order”

Note: Please follow the above steps even if you plan on paying by cheque so we will know to expect a cheque from you.

How do I update my profile?

  • Login to your account
  • If you haven’t already, renew your account (see: How do I renew my membership?)
  • From the membership dashboard, under the “Membership Dashboard” menu click on “My Profile”
  • You will be redirect to your profile page. Select “Edit”
  • From there you will be able to edit various profile information

Alberta Showcase

What is Alberta Showcase?

Alberta Showcase is an annual arts marketing conference that brings together rural presenters from over 100 different communities. The presenters are shopping for artists for their subscription series, festivals and community events. These delegates appreciate the arts and are avid cultural consumers. Many work with volunteer groups in their communities – all who travel to various cultural events throughout the province on a regular basis.

How do I apply to perform at Alberta Showcase?

Artist Applications are processed through the I Want to Showcase website.

Applications open February 1 and the deadline to apply is April 1.

I Want to Showcase is a collaboration between partner performing arts conferences whose goal is simple: to offer performing artists a showcase application site that’s easy to navigate, understand and use.

http://www.iwanttoshowcase.ca/

How are Artists Selected for Alberta Showcase?

Each February, we open applications for artists through a multi-conference application website: iwanttoshowcase.ca. Every year, hundreds of artists apply to be part of Alberta Showcase. All applications are reviewed by a jury made of Alberta presenters (both professional and volunteer), agents, past showcasing artists, technicians, and other industry professionals. The applications are considered for a variety of criteria: quality, suitability, genre, versatility, and value. The top 30 applications are selected for mainstage showcase spots, and many others are offered other showcasing opportunities throughout the weekend.

How can I join the Alberta Showcase Jury?

We welcome expressions of interest to server on the Alberta Showcase Jury. The jury session is generally held at the end of April / beginning of May. It is an intensive three days of reviewing applications that requires a bit of commitment and fortitude, and it is an integral component to the production of Alberta Showcase that we take very seriously. We expect a high level of professionalism and industry knowledge from our jurors, and we see that reflected not only in the increasing quality of artist applications but also in the high quality of the acts selected each year.

How do I register to attend Alberta Showcase?

Alberta Showcase Delegate Registrations are processed through the Ticketpro website.

Registration opens July 1 and the deadline to register is September 15.

Registration opening and closing dates for 2017 to be announced soon…

http://www.ticketpro.ca/

Toll Free: 1-888-655-9090

Mail in registrations are restricted to cheque or money order payments issued in Canadian Funds.

You can register online via Ticketpro and still pay by cheque. Just select the “Cheque Payment” option when registering and mail it in to the Arts Touring Alliance of Alberta.

See Alberta Showcase: Registrations for more details.

What do the different colours & stickers on our name tags mean?

Your name tags are colour-coded to help you identify your fellow delegates.

Presenter from Yellowhead-North Region – Yellow Star Sticker
Presenter from East Region – Orange Star Sticker
Presenter from Central Region – Purple Star Sticker
Presenter from South Region – Blue Star Sticker
New Delegate – Blue
Artists / Agents in Contact Room – Salmon
Guests – Red Dot
Staff – Blank

What happened to the artist feedback forms?

We removed the artist feedback forms for delegates to fill out in the theatre. Instead we have a volunteer Team of Reviewers supplying the artists with the feedback that is so vital. This gives you more time to be making your own notes, and allows you to be more engaged in the performances. Please make sure that you are still signing up on the expression of interest sheets in the lobby for artists that you may like to book.

What is the Late Night Stage & Acoustic Lounge?

For those who aren’t quite ready to call it a night, the Late Night Stage, in the Agrium Soccer Field, and the Acoustic Lounge, in the Shell Theatre Lobby, are a chance for everyone to unwind and relax with food and a drink. The Acoustic Lounge also features an open-mic stage where anyone is invited to come up and do their thing. Jamming is strongly encouraged! If you’d like a spot in the open mic find our host Rhea March.

I have a long drive home, why doesn't Sunday start earlier?

Although things start a little later for most conference delegates on Sunday morning, the tech crew and artists are up very early doing sound-check for Showcase #5.

Alberta Touring Directory

What is the Alberta Touring Directory?

The Alberta Touring Directory is comprehensive directory featuring Arts Touring Alliance Member profiles, photos, and contact information for more than 180 touring acts and 100 professional presenters.

Members are responsible for providing their own up-to-date contact info. To update your info, or to browse the full online directory, members in good standing can log in to the members’ area.

How can I be included in the Alberta Touring Directory?

Only Arts Touring Alliance members are included in the Alberta Touring Directory, so its an easy solution – register yourself and/or your organization by March 31 to be included in the printed directory.

If you miss that deadline, don’t worry, you will be included in the printed directory the following year, and  the most up-to-date membership information is available in the online directory all year long.

How can I get a copy of the Alberta Touring Directory?

All Arts Touring Alliance Members in good standing are sent a free copy of the Alberta Touring Directory when it is published in June as one of the perks of membership.

Otherwise, it is available for purchase for $45 plus applicable taxes and shipping from July 1 – March 31.

OnStage

What is OnStage?

OnStage, a program offering professional feedback to artists who are interested in touring dates in Alberta. OnStage gives musicians, singers, and performing groups an opportunity to meet with a panel of professional musicians and community presenters who are all familiar with Alberta Showcase. Artists present a 10-minute showcase then get 25 minutes of one-on-one feedback. The panel will react to the performance, critique promotional materials, and can also recommend future directions for artists.

How do I apply to perform at OnStage?

Artists interested in participating in the OnStage program can apply online for the date and location that best suits them.

Artist Applications for the OnStage Workshops are subject to a $10 processing fee. 

OnStage Workshops are $25 for Non-Members, but they are still Free for Arts Touring Alliance Members. However, space is limited and subject to the terms and conditions.

Check out OnStage: Artist Applications here…

How can I join the OnStage Critique Panel?

We welcome expressions of interest to server on the OnStage Critique Panel. OnStage Workshops are generally held over four different weekends in March at four different locations in Alberta. Each workshop is an intensive day of performances and critiques that requires a bit of commitment and fortitude. However, they are an integral component to the professional development of Alberta Touring Artists and their understanding of the Alberta Showcase application process that we take very seriously. We expect a high level of professionalism and industry knowledge from our critique panel, and we see that reflected not only in the increasing quality of artist applications for the OnStage Workshops but also in the high quality of the acts that go on to be selected at Alberta Showcase each year.

How can I participate at OnStage?

Not a performing artist or participating as a panelist?

A limited number of industry invitations are sent out for each of the different workshops to provide the performing artists with an audience, which is a great opportunity for industry professionals to get a sneak peak at potential Alberta Showcase artists and to get in a little bit of time for networking with your peers.

We also participate in the SCiP bursary program through Volunteer Alberta, so if you are a student enrolled in a qualified post secondary performing arts, arts management, or related program you could apply to Facilitate one of the four OnStage Workshops. Applications open January 1 and close January 31 via the SCiP website: https://www.joinscip.ca/

Presenting in Alberta

What is a Presenter?

A Presenter is an individual or organization that professionally presents arts festivals, events, or performing arts series.

What is a good resource for booking acts?

The Alberta Touring Directory and Young Audience Directory are great printed resources with contact information, press photos, and short bios for artists interested in touring in Alberta. For the most up-to-date artist information, the online version of the Alberta Touring Directory is the best resource.

A number of our presenting members also book their performance season based on the performances presented at Alberta Showcase.

And, you can always contact one of our other Provincial Arts Service Organizations listed on our Services page.

What kind of funding is out there for Presenters?

Canadian Heritage has a myriad of funding programs that support culture, history, heritage, sport and official languages in Canada.

Alberta Foundation for the Arts has a lot of grant opportunities and resources for all types of arts organizations.

Canada Council for the Arts champions and invests in artistic excellence through grants, services, prizes and payments to Canadian artists and arts organizations.

Our Services page also has links and bio snippets for a large variety of other arts organization.

What is Block Booking and how can I participate?

Block Booking provides presenting members with programming opportunities to book artists in partnership with other presenting members. A block-booked tour is when the artist/company does not return home between engagements/bookings on the tour because the block-booked tour occurs over consecutive dates.

It requires a collaborative effort between a minimum of three presenters who must select a Lead Presenter to anchor the tour and bargain collectively with the artist(s)/agency(s) on behalf of the presenters participating in the block-booked tour.

Through this focused approach of strategic scheduling and routing of tours, Alberta presenters are able to connect more artists with more audiences throughout the Province, throughout the year.  Artists benefit by reaching more communities in a given timeframe, making their tour more rewarding and cost efficient. Communities enjoy shows that they may not otherwise be able to access or afford, and we realize our vision of connecting Alberta’s communities, celebrating and sharing the arts.

The Arts Touring Alliance of Alberta helps facilitate this process by providing presenters with networking opportunities, contact information in the Alberta Touring Directory, and a variety of tools on our website only available to members. However, we do not currently schedule block-booked tours or bargain on behalf of our presenting members in this capacity.

Touring in Alberta

How can I get bookings in Alberta?

Old school word of mouth is still the best way to get yourself bookings in Alberta, and that is why we offer the OnStage: Professional Development for Touring Artists workshops and host Alberta Showcase.

Alberta Showcase is the best way to get immediate exposure to over 100 communities across the province, and OnStage is a great way to get critical feedback from industry professionals to help you both apply to showcase and get interest from presenters.

And, joining our membership gets you a listing in the Alberta Touring Directory, which is distributed to over 100 presenting organizations across the province. It is a quick simple reference tool that keeps your contact information at their fingertips.

What is a good resource for connecting with Presenters?

The Alberta Touring Directory is a great printed resource with contact information, press photos, and short bios for presenters serving over 100 communities in Alberta. For the most up-to-date artist information, the online version of the Alberta Touring Directory is the best resource.

A number of our presenting members also book their performance season based on the performances presented at Alberta Showcase, so, whether or not you get selected for a mainstage performance, being present at our conference for the networking opportunities in the Contact Room significantly increase your chances of getting offers.

What kind of funding is out there for artists?

Canadian Heritage has a myriad of funding programs that support culture, history, heritage, sport and official languages in Canada.

Alberta Foundation for the Arts has a lot of grant opportunities and resources for all types of arts organizations.

Canada Council for the Arts champions and invests in artistic excellence through grants, services, prizes and payments to Canadian artists and arts organizations.

And, both the Edmonton Arts Council and Calgary Arts Development are great municipal focused arts funding organizations.

Our Services page also has links and bio snippets for a large variety of other arts organization.

What should I expect when Touring Alberta?

Most presenting seasons generally fall between October to May, and it can be very cold in the winter. Especially since our communities are far apart and there is a lot of driving involved in Alberta.

Hospitality for the most part is very good, but of course there are exceptions – which brings us to Riders:

Make sure your riders are up to date and accurate. If you really require equipment be very specific. If you require fruit and meals – be specific. More presenters are really beginning to resent taking orders for liquor and specific imported beer to the point that some are refusing to comply with any alcohol requests.

Young Audience Directory

What is the Young Audience Directory?

The Young Audience Directory is comprised specifically of Performing Artists and Artists interested in Residencies ideal for family friendly programming. If you are a school, community presenter, festival, or library looking for Artists you will want to check out this directory.

How can I be included in the Young Audience Directory?

Only Arts Touring Alliance Members are included in the Young Audience Directory, so its an easy solution – register yourself and/or your organization by March 31 to be included in the printed directory.

If you miss that deadline, don’t worry, you will be included in the printed directory the following year, and the most up-to-date membership information is available in the online directory all year long.

How can I get a copy of the Young Audience Directory?

All Arts Touring Alliance Members in good standing are sent a free copy of the Alberta Touring Directory when it is published in June as one of the perks of membership, which includes all of the profiles listed in the Young Audience Directory and so much more.

Otherwise, the Young Audience Directory is available for purchase separately  from the Alberta Touring Directory for $25 plus applicable taxes and shipping from July 1 – March 31.