Frequently Asked Questions

Arts Touring Alliance of Alberta

What is the Arts Touring Alliance of Alberta?

The Arts Touring Alliance of Alberta is a provincial non-profit organization dedicated to the maintenance, development and growth of a strong performing arts touring industry in Alberta.

Who belongs to the Arts Touring Alliance of Alberta?

The Arts Touring Alliance, as a member based organization, is made up of a wide variety of presenting organizations, festivals, agencies, management companies, and performing artists. We have a little bit of everything from small volunteer groups to large professional organizations, and we often see emerging artists grow over the years into seasoned professionals. The dynamic variety of expectations and experiences allows us to foster a stronger touring industry in the province of Alberta by providing these diverse groups opportunities to connect with each other.

Can anyone add events to the Arts Touring Alliance Calendar?

Only members in good standing have the ability to post to the calendar, but it is easy to join the membership and easy to renew!

How do I add my events to the Arts Touring Alliance Calendar?

  • Login to your account
  • If you haven’t already, renew your account (see: How do I renew my membership?)
  • From the membership dashboard, under the “Quick Links” menu click on “Add Event”
  • You will be redirect to the event entry form which you can fill out and then submit
    • Don’t forget to add an Event Image (web friendly images are best (72dpi))
    • Suggested format for Event Titles: (Organization Name) Presents: (Event)

Arts Touring Alliance Membership

Why should I register as a member?

Arts Touring Alliance Membership has a lot of benefits, which we outline in the next point, but it is the best way to keep informed of sector happenings, upcoming workshops, and networking and volunteer opportunities. Membership is your connection to services, support, discounts and a diversity of opportunities for presenters and performers.

What are the benefits to membership?

  1. Listing in and access to Alberta Touring Directory, a comprehensive listing of touring artists, community presenters, service organizations and agents. This valuable resource allows presenters to locate artists and network with other presenters and helps artists be proactive in their approach to touring. A listing in the Touring Directory also provides artists with a listing in our online Directory.
  2. Receive our monthly newsletter, DeTour
  3. Consultation and development opportunities
  4. Discounts on Alberta Showcase registration, regional networking for presenters, and professional development workshops
  5. Take advantage of our insurance package
  6. Determine if you are ready to tour by getting professional feed back at OnStage each spring
  7. Have access to the presenting membership online
  8. Promote your gigs through the touring calendar

How do I become a member?

Joining the Arts Touring Alliance Membership is easy!

Purchase the membership option that matches you and/or your organization and create an account during the checkout process.

Membership Options

Please Note: We have implemented a two part approval process for new members in order to ensure the privacy and security of our membership. It can take up to three business days for our administrators to approve accounts paid online, and accounts submitting a payment via cheque will not be approved until the cheque payment has been processed at our office.

How does membership renewal work?

Membership Renewal Anniversary

If your membership has been ongoing (prior to December 2017), your membership renewal anniversary is April 1st.

If you are a new or returning member, your membership renewal anniversary is the same as the date you sign up.

Membership Renewal Invoicing is Automated.

What does that mean? We do not manually make and mail out invoices. Your invoice is being sent directly by our website servers and not from an email account, which means the notification for renewal could be blocked by your spam filters. However, the invoice is still generated as a renewal order in your account.

Also, it is super important that you keep us up-to-date with a valid email address for billing. Billing contact information is not made public, so we won’t tell anyone you have a funny email address.

Membership Renewal Payments are NOT Automated.

What does that mean? We do not charge credit cards or PayPal accounts without you initiating the transaction. Whether you pay by cheque, credit card, or carrier pigeon, you have to actively process your payment for membership to be renewed.

How do I renew my membership?

  • Login to your account
  • You will be directed to the membership dashboard. Click on the “My Account” button.
  • From the “My Account” dashboard select “My Subscriptions”
  • Click on the “View” button next to your subscription
  • Scroll down to “Related Orders” and next to your current order select “Pay”
  •  On the next screen select your preferred method of payment and select “Place Order”

Note: Please follow the above steps even if you plan on paying by cheque so we will know to expect a cheque from you.

My membership has lapsed, should I wait to renew?

Memberships expire 1 year after your membership purchase, and with the Alberta Touring Directory being online there’s no reason to wait to renew!

How do I update my profile?

  • Login to your account
  • If you haven’t already, renew your account (see: How do I renew my membership?)
  • From the membership dashboard, under the “Membership Dashboard” menu click on “My Profile”
  • You will be redirect to your profile page. Select “Edit”
  • From there you will be able to edit various profile information

Alberta Showcase

What is Alberta Showcase?

Alberta Showcase is an annual performing arts and marketing conference that brings together rural  presenters from over 100 different communities who are shopping for artists for their concert series, festivals and community events. Over a 3-day period, thirty to forty artists have the opportunity to perform and to promote themselves through numerous networking events.

How do I apply to perform at Alberta Showcase?

Artist Applications are processed through the I Want to Showcase website.

Applications open February 1 and the deadline to apply is April 1.

I Want to Showcase is a collaboration between partner performing arts conferences whose goal is simple: to offer performing artists a showcase application site that’s easy to navigate, understand and use.

http://www.iwanttoshowcase.ca/

How are Artists Selected for Alberta Showcase?

Each February, we open applications for artists through a multi-conference application website: iwanttoshowcase.ca. Every year, hundreds of artists apply to be part of Alberta Showcase. All applications are reviewed by a jury made of Alberta presenters (both professional and volunteer), agents, past showcasing artists, technicians, and other industry professionals. The applications are considered for a variety of criteria: quality, suitability, genre, versatility, and value. The top 30 applications are selected for mainstage showcase spots, and many others are offered other showcasing opportunities throughout the weekend.

How can I join the Alberta Showcase Jury?

Contact our Executive Director at  kennedy@artstouring.com

We welcome expressions of interest to serve on the Alberta Showcase Jury.  The jury session is a two day event held in Edmonton usually at the end of April or beginning of May.  Approximately two weeks prior to the jury session, the jurors are e-mailed a link to all of the artist submissions so they can review and score each one.  Each juror sends their scores back to the Arts Touring Alliance office where they are tabulated.  The top 50% scores are those that are evaluated in the jury session.  The jury session is an intensive two-days of reviewing which requires a bit of commitment and fortitude.  It is an integral component to the production of Alberta Showcase that we take very seriously. We expect a high level of professionalism and industry knowledge from our jurors, and we see that reflected not only in the increasing quality of artist applications but also in the high quality of the acts selected each year.

How do I register to attend Alberta Showcase?

Alberta Showcase Delegate Registrations are processed through the Ticketpro website.

http://www.ticketpro.ca/

Toll Free: 1-888-655-9090

Mail in registrations are restricted to cheque or money order payments issued in Canadian Funds.

You can register online via Ticketpro and still pay by cheque. Just select the “Cheque Payment” option when registering and mail it in to the Arts Touring Alliance of Alberta.

See Alberta Showcase: Registrations for more details.

What do the different colours & stickers on our name tags mean?

Your name tags are colour-coded to help you identify your fellow delegates.

Presenter from Yellowhead-North Region – Yellow Star Sticker
Presenter from East Region – Orange Star Sticker
Presenter from Central Region – Purple Star Sticker
Presenter from South Region – Blue Star Sticker
New Delegate – Blue
Artists / Agents in Contact Room – Salmon
Guests – Red Dot
Staff – Blank

What happened to the artist feedback forms?

We removed the artist feedback forms for delegates to fill out in the theatre. Instead we have a volunteer Team of Reviewers supplying the artists with the feedback that is so vital. This gives you more time to be making your own notes, and allows you to be more engaged in the performances. Please make sure that you are still signing up on the expression of interest sheets in the lobby for artists that you may like to book.

What is the Late Night Stage?

For those who aren’t quite ready to call it a night, the Late Night Stage in the Shell Theatre Lobby is a chance for everyone to unwind and relax with food and a drink. On Saturday night it also features an open-mic stage where anyone is invited to come up and do their thing. Jamming is strongly encouraged!

I have a long drive home, why doesn't Sunday start earlier?

Although things start a little later for most conference delegates on Sunday morning, the tech crew and artists are up very early doing sound-check for Showcase #5.

Membership Directory

What is the Arts Touring Alliance Membership Touring Directory?

The Membership Directory is comprehensive directory featuring Arts Touring Alliance Member profiles, photos, and contact information for more than 180 touring acts and 100 professional presenters.

Members are responsible for providing their own up-to-date contact info. To update your info, or to browse the full online directory, members in good standing can log in to the members’ area.

How can I be included in the Membership Directory?

Only Arts Touring Alliance members are included in the Membership Directory, so its an easy solution – register yourself and/or your organization to be included in the directory

How do I update my profile?

  • Login to your account
  • If you haven’t already, renew your account (see: How do I renew my membership?)
  • From the membership dashboard, under the “Membership Dashboard” menu click on “My Profile”
  • You will be redirect to your profile page. Select “Edit”
  • From there you will be able to edit various profile information

How do I get a copy of the Membership Directory?

We no longer produce a printed version of the Membership Directory, so all you need to do to access the online directory is join the membership.

OnStage

What is OnStage?

OnStage is a one-day workshop held in two to four cities in Alberta that provides professional feedback to artists who are interested in improving their stage performance with an eye on increasing their touring dates in Alberta. OnStage gives musicians, and performing groups an opportunity to perform for a panel of arts industry experts and community theatre presenters who are all familiar with Alberta Showcase. Artists present a 10-minute showcase and then get feedback from each one of the panelists. The panel will react to the performance, critique promotional materials, and can also recommend future directions for artists.

How do I apply to perform at OnStage?

Artists interested in participating in the OnStage program can apply online for the date and location that best suits them.

OnStage Workshops are $25 +GST. However, space is limited and subject to the terms and conditions.

To Register got to https://www.artstouring.com/onstage/onstage-applications/

How can I join the OnStage Critique Panel?

We welcome expressions of interest to serve on the OnStage Critique Panel.  OnStage Workshops are held on a weekend during the winter/spring months. There are two to four workshops during that time period and each are held in a different town/city in Alberta. Each workshop is an intensive day of performances and critiques that requires a bit of commitment and fortitude. However, they are an integral component to the professional development of Alberta Touring Artists and their understanding of the Alberta Showcase application process that we take very seriously. We expect a high level of professionalism and industry knowledge from our critique panel, and we see that reflected not only in the increasing quality of artist applications for the OnStage Workshops but also in the high quality of the acts that go on to be selected at Alberta Showcase each year.

For more information contact our Executive Director kennedy@artstouring.com

May I attend but not participate at an OnStage Workshop?

Not a performing artist or participating as a panelist?

A limited number of invitations are sent out for each of the different workshops to provide the artists with an audience, which is a great opportunity for industry professionals to get a sneak peak at potential Alberta Showcase artists and to get in a little bit of time for networking with your peers.

Presenting in Alberta

What is a Presenter?

A Presenter is an individual or organization that professionally presents arts festivals, events, or performing arts series.

What is a good resource for booking acts?

Attending Alberta Showcase is a terrific resource for booking acts.  Between 30 & 40 artists perform over the course of three days and many presenters book their entire season based on the performances presented at Alberta Showcase.

The Arts Touring Alliance of Alberta membership database is another valuable resource.  But you must be a member of the touring alliance to access the contact information, press photos and short bios.  These listings are not available to the pubic.

And, you can always contact one of our other Provincial Arts Service Organizations listed on our Programs & Services page.

What kind of funding is out there for Presenters?

Canadian Heritage has a myriad of funding programs that support culture, history, heritage, sport and official languages in Canada.

Alberta Foundation for the Arts has a lot of grant opportunities and resources for all types of arts organizations.

Canada Council for the Arts champions and invests in artistic excellence through grants, services, prizes and payments to Canadian artists and arts organizations.

Our Programs & Services page also has links and bio snippets on a large variety of other organizations

Touring in Alberta

How can I get bookings in Alberta?

Old school word of mouth is still the best way to get yourself bookings in Alberta, and that is why we offer the OnStage: Professional Development for Touring Artists workshops and host Alberta Showcase.

Alberta Showcase is the best way to get immediate exposure to over 100 communities across the province, and OnStage is a great way to get critical feedback from industry professionals to help you both apply to showcase and get interest from presenters.

And, joining our membership gets you a listing in the Alberta Touring Directory, which is distributed to over 100 presenting organizations across the province. It is a quick simple reference tool that keeps your contact information at their fingertips.

What is a good resource for connecting with Presenters?

Submit an application to perform at Alberta Showcase or attend as a delegate.

A number of our presenting members also book their performance season based on the performances presented at Alberta Showcase, so, whether or not you get selected for a mainstage performance, registering as a delegate and being present at our conference for all of the networking opportunities including the Exhibition Hall, significantly increases your chances of getting offers.

Becoming a member of the Arts Touring Alliance gives you access to our membership database where you will find a list and contact information of over 100 Presenters serving over 100 communities. These listings are not available to the public.

What kind of funding is out there for artists?

Canadian Heritage has a myriad of funding programs that support culture, history, heritage, sport and official languages in Canada.

FACTOR’s Live Performance program assists Canadian Artists by subsidizing a portion of the cost of touring and showcasing in Canada and abroad.

Alberta Foundation for the Arts has a lot of grant opportunities and resources for all types of arts organizations.

Canada Council for the Arts champions and invests in artistic excellence through grants, services, prizes and payments to Canadian artists and arts organizations.

And, both the Edmonton Arts Council and Calgary Arts Development are great municipal focused arts funding organizations.

Our Programs & Services page also has links and bio snippets on a large variety of other organizations.

What should I expect when Touring Alberta?

Most presenting seasons generally fall between October to May, and it can be very cold in the winter. Especially since our communities are far apart and there is a lot of driving involved in Alberta.

Hospitality for the most part is very good, but of course there are exceptions – which brings us to Riders:

Make sure your riders are up to date and accurate. If you really require equipment be very specific. If you require fruit and meals – be specific. More presenters are really beginning to resent taking orders for liquor and specific imported beer to the point that some are refusing to comply with any alcohol requests.

Young Audience Directory

What is the Young Audience Directory?

The Young Audience Directory is comprised specifically of Performing Artists and Artists interested in Residencies ideal for family friendly programming. If you are a school, community presenter, festival, or library looking for Artists you will want to check out this directory.

How can I be included in the Young Audience Directory?

Two Options:

  1. Join the Arts Touring Alliance Membership and be sure to indicate that you are a young audience / family friendly artist or artist representative in your profile.
  2. Email info@artstouring.com with the Subject: Young Audience Directory Non-Member and let us know the name you go by, if you are bilingual, if you are Alberta based, and a link to your website.

Please Note: Only Arts Touring Alliance Members are displayed with a profile photo, short bio, and booking contact information.