The goal is twofold:
The ATAA is committed to supporting both sides of this process: uncovering exceptional artists and connecting them with more than 200 arts presenters through Alberta Showcase.
The paid work of the EAAC has included giving the ATAA resources and guidance on how to welcome more artists and arts leaders from these identified communities. The ATAA has learned so much in this process, with their continued input, dedicated guidance and advice. With the EAAC, we are hoping to continue to create accessible and equitable pathways to connect artists with presenters and their communities.
To support the development of this initiative, producer, engineer, and songwriter Jinting Zhao of SHE-Q Audio was brought on to facilitate committee recruitment and help establish its foundational structure. Recognized for her extensive experience in the cultural industries, she played a key role in shaping the framework.