Arts Touring Alliance of Alberta

Alberta Showcase

October 22 & 23 at the Dow Centennial Centre 8700-84 Street, Fort Saskatchewan. Virtual and In-Person registrations are both available. If you choose to attend from home the virtual registration will include the showcases, annual general meeting and a general delegate discussion on the impact Covid-19 has had on your organization.

Virtual and In-Person Registration is Now Open. 

In order to participate, all Alberta Showcase delegates, permanent/contract staff, board members and artists will be required to show proof of exemption, double dose vaccination, or a negative test for COVID-19 taken 48 hrs prior to the conference.

A Message from Our Chair.

We very much look forward to connecting with you again.

What is Alberta Showcase?

Each year Alberta Showcase brings together presenters, performers and promoters for one jam-packed weekend of live performance, networking, and professional development. This explosive event allows presenters and promoters to see performances before they book the artists.

Over 40 artists will perform excerpts of their best work in a variety of settings throughout the weekend. You will have the opportunity to meet these artists in our Exhibition Hall, a trade fair where business and art mingle. Come join us for a weekend that will fuel your excitement for the performing arts in Alberta. #ABShowcase

Showcase 2021

Conference registration

Registration is now open!


Conference two-day schedule is available now! click to view.

Advertising & Sponsorship Opportunities

Find out how you can advertise or sponsor during the 2021 Alberta Showcase.

Hotel Accommodations

Comfort Inn & Suites and Southfort Inn on Town Crest Road in Fort Saskatchewan have partnered to provide Conference rates for those Delegates in attendance.


Presenters & Performers.

Your connection to services, support, & more.