Alberta Showcase

October 18-21, 2018

Dow Centennial Centre Shell Theatre
Fort Saskatchewan, Alberta

What is Alberta Showcase?

Performing artists need live audiences. Presenters need artists for their audiences. Presenters do not always have the opportunity to see artists from other parts of the province or the country. That’s where Alberta Showcase comes in.

Each year Alberta Showcase brings together presenters, performers and promoters for one jam-packed weekend of live performance, networking, and professional development. This explosive event allows presenters and promoters to see performances before they book the artists.

Over 40 artists will perform excerpts of their best work in a variety of settings throughout the weekend. You will have the opportunity to meet these artists in our Exhibition Lounge, a trade fair where business and art mingle. Come join us for a weekend that will fuel your excitement for the performing arts in Alberta. #ABShowcase

Exhibition Lounge


The Exhibition Lounge is the trade show of Alberta Showcase, and a great opportunity for artists, agents and presenters to network. After each Showcase, meet in the Exhibition Lounge to discuss upcoming performances, touring plans and block bookings. All artists at Showcase 2017 will be represented in the Exhibition Lounge.

Resource Team


The R-Team is available for one on one meetings to give you information in areas that are important to you. The R-Team members are knowledgeable and well seasoned. Topics include AFA Grants, marketing, capital fundraising, or your choice – let us know if there is an area in which you would like guidance and we will find the right resource person for you.

Appointment sign-up sheets are available at the registration office.

Feedback Wanted


We are keenly aware that artists are coming to Showcase at great personal expense. The relationship between presenters and artist needs to be honest and direct. Many presenters did not like completing the feedback forms, but many artists feel that they miss the feedback. To solve this we are recruiting a team of presenters for each Showcase – who will be responsible for capturing comments and notes for the artists – both positive and negative. If you are interested please contact the office: or 780-644-4840

Welcome Orientation &
Professional Development Workshops

Every year the Arts Touring Alliance likes to start Alberta Showcase off with a Welcome Orientation for new delegates hosted by our Board of Directors. It is a great way to break the ice, meet your fellow delegates, and learn a little bit about the Arts Touring Alliance and the staff members who work for the organization.

We break it up with a brief intermission to officially open Registration, then dive right into the Professional Development Workshops. They are a little different each year as we address the different challenges and concerns effecting the Performance Arts Touring Industry.


Advertising Opportunity

Alberta Showcase is an annual arts marketing conference that brings together rural presenters from over 60 different communities. The presenters are shopping for artists for their subscription series, festivals and community events. These delegates appreciate the arts and are avid cultural consumers. Many work with volunteer groups in their communities – all who travel to various cultural events throughout the province on a regular basis.

The Alberta Showcase Program is a 40-page book that will be in the hands of over 200 delegates over the course of the 3-day event. It is an excellent opportunity for your touring group, agency, or company to reach all these consumers.

Sponsorship Opportunities

Alberta Showcase brings together presenters, performers and promoters for one jam-packed weekend of live performance, networking, and professional development. This explosive event allows presenters and promoters to see performances before they book the artists.

Sponsorship is the best way to help see this event be a success.

Arts Touring Alliance of Alberta is always happy to accept help with supporting our various initiatives to support and promote arts touring in Alberta through a number of sponsorship and donation packages.