Alberta Showcase

October 18-21, 2018

Dow Centennial Centre Shell Theatre
Fort Saskatchewan, Alberta

What is Alberta Showcase?

Performing artists need live audiences. Presenters need artists for their audiences. Presenters do not always have the opportunity to see artists from other parts of the province or the country. That’s where Alberta Showcase comes in.

Each year Alberta Showcase brings together presenters, performers and promoters for one jam-packed weekend of live performance, networking, and professional development. This explosive event allows presenters and promoters to see performances before they book the artists.

Over 40 artists will perform excerpts of their best work in a variety of settings throughout the weekend. You will have the opportunity to meet these artists in our Exhibition Lounge, a trade fair where business and art mingle. Come join us for a weekend that will fuel your excitement for the performing arts in Alberta. #ABShowcase

Exhibition Lounge


The Exhibition Lounge is the trade show of Alberta Showcase, and a great opportunity for artists, agents and presenters to network. After each Showcase, meet in the Exhibition Lounge to discuss upcoming performances, touring plans and block bookings. All artists at Showcase 2017 will be represented in the Exhibition Lounge.

Resource Team


The R-Team is available for one on one meetings to give you information in areas that are important to you. The R-Team members are knowledgeable and well seasoned. Topics include AFA Grants, marketing, capital fundraising, or your choice – let us know if there is an area in which you would like guidance and we will find the right resource person for you.

Appointment sign-up sheets are available at the registration office.

Feedback Wanted


We are keenly aware that artists are coming to Showcase at great personal expense. The relationship between presenters and artist needs to be honest and direct. Many presenters did not like completing the feedback forms, but many artists feel that they miss the feedback. To solve this we are recruiting a team of presenters for each Showcase – who will be responsible for capturing comments and notes for the artists – both positive and negative. If you are interested please contact the office: or 780-644-4840

Welcome Orientation &
Professional Development Workshops

Every year the Arts Touring Alliance likes to start Alberta Showcase off with a Welcome Orientation for new delegates hosted by our Board of Directors. It is a great way to break the ice, meet your fellow delegates, and learn a little bit about the Arts Touring Alliance and the staff members who work for the organization.

We break it up with a brief intermission to officially open Registration, then dive right into the Professional Development Workshops. They are a little different each year as we address the different challenges and concerns effecting the Performance Arts Touring Industry.

Alberta Showcase Sponsors 2018

Funder: Alberta Foundation for the Arts
Funder: Canadian Heritage
Champagne Reception Sponsor: Agence Station Bleue
Exhibition Hall Sponsor: The Arden Threatre
Friday Lunch Sponsor: Bassano Arts Council
Saturday Dinner Sponsor: Beaver Regional Arts Society
Rhoda Taylor Award Sponsor: Bow Valley Music Club
Saturday Dinner Sponsor: DaysArts
Exhibition Hall Sponsor: Dow Centennial Centre’s Shell Theatre
Friday Dinner Sponsor: Eleanor Pickup Arts Centre
Champagne Reception Sponsor: The Feldman Agency
Emerging Artist Sponsor: Fish Creek Concerts
Crew & Theatre Sponsor: FM Systems
Crew Sponsor: Horizon Stage Performing Arts Centre
Emerging Artist Sponsor: Jeanne & Peter Lougheed Performing Arts Centre
Friday Coffee Break Sponsor: Josephburg Presents
Young Albertans Sponsor: Keyano College Theatre & Arts Centre
Saturday Dinner Sponsor: Kinosoo Performing Arts Association
Showcase #4 Sponsor: Lloydminster Concert Series Association
Exhibition Hall Sponsor: Maclab Centre for the Performing Arts
AGM Brunch & Mimosas Sponsor: Maverick Co-operative
AGM Brunch & Mimosas Sponsor: Newell Concert Association
Hospitality Stage Sponsor: Olds Kiwanis Performing Arts Society
Champagne Reception Sponsor: Paquin Entertainment
Exhibition Hall Sponsor: Superior Show Service
Event Sponsor: Ticketpro
Saturday Dinner Sponsor: Vermilion Allied Arts Council
Saturday Coffee Break Sponsor: Westlock Cultural Arts Society