About Us

Since 1993 the Arts Touring Alliance of Alberta has been dedicated to the maintenance, development and growth of a strong touring arts industry in Alberta. We are a membership network comprised of artists, community presenters and agents who identify and share common concerns and strengths. We focus on services and programs that promote and nurture arts touring, and provide networking opportunities and access to professional development.

The Arts Touring Alliance represents and promotes touring arts to industry partners, arts and service organizations, the media, and all levels of Government. Membership is your connection to services, support, discounts and a diversity of opportunity for presenters and performers.

Arts Touring Alliance of Alberta’s three year Strategic Business Plan focuses our vision and mission statement into strategic priorities broken out into measurable goals.

Arts Touring Alliance of Alberta Society Bylaws & Policies dictate the structure of our organization and how it is to be managed as directed by the board of directors on behalf of the membership.

The latest Annual General Meeting Report has the minutes from the previous year’s AGM and provides the membership with a general overview for the state of affairs for the current year for the Arts Touring Alliance.


Strategic Vision

Successfully integrate the arts as an essential, vibrant component of the quality of life in Alberta.

Mission Statement

Our organization provides visionary inclusive programs and services that are fundamental to the growth of a strong arts touring industry in Alberta.

Strategic Priorities

  • To ensure that services and projects are beneficial and appropriate to the Membership of Presenters and Touring Artists
  • To secure and administer adequate human and financial resources that support the operations and initiatives of the Arts Touring Alliance of Alberta
  • To increase the visibility of the Arts Touring Alliance of Alberta and the presenting network in Alberta
  • To foster intergenerational participation in the arts in Alberta and build stronger links between Emerging Artists and Presenters
  • To identify and develop the Alberta audience for the Arts

Arts Touring Alliance of Alberta Historical Overview

The Arts Touring Alliance of Alberta was founded in 1993 and is dedicated to fostering a strong arts touring industry in Alberta. The activities that the Arts Touring Alliance of Alberta undertakes focus on service and programs that nurture professional arts touring.

The Arts Touring Alliance of Alberta’s vision is guided by an elected, volunteer Board of Directors, who represent a broad cross section of community presenters from each provincial region, artists, artist managers and touring companies that provide a crucial perspective and expertise on arts touring issues. In addition the organization ensures that the arts and arts touring issues are top of mind with local, provincial and national governments, arts organizations and funding entities.

The Arts Touring Alliance of Alberta employs professional arts management, with its operations conducted by a full-time Executive Director and Membership Services Coordinator, and project based arts consultants.

Core programming and initiatives of the Arts Touring Alliance of Alberta are:

  • Touring Arts Marketing
  • Publications, Web-based Data and Information Sharing
  • Touring Arts Development
  • Education and Awareness

Across the province the Arts Touring Alliance of Alberta Board, staff and members are active in representing and promoting awareness of the touring arts in Alberta. The Arts Touring Alliance of Alberta Board and staff, network and exchange information on a regular basis with tour industry colleagues, arts groups, service organizations, media, and government.

The Arts Touring Alliance of Alberta is a registered non-profit organization. It is the only Alberta agency dedicated to the promotion of arts touring and is a vital link between community presenters and the professional performing arts. Membership is representative of community presenters, touring artists, agents and managers, arts service organizations, arts professional colleagues, and individuals who support the vision of the Arts Touring Alliance of Alberta.

Download the Arts Touring Alliance Logo

We encourage all of our members to include our logo on their publications and websites.

Click here to download the Arts Touring Alliance Logo