Arts Touring Alliance of Alberta

About Us

Providing visionary inclusive programs and services fundamental to the growth of a strong performing arts touring industry in Alberta.

The Arts Touring Alliance of Alberta was founded in 1993 and is dedicated to fostering a strong performing arts touring industry in Alberta. The activities of the Arts Touring Alliance of Alberta focus on programs and services that nurture professional arts touring, connecting audiences to artists. 

The Arts Touring Alliance of Alberta’s vision is guided by an elected, volunteer Board of Directors, who represent a broad cross section of community presenters from each provincial region, artists, artist managers and touring companies that provide a crucial perspective and expertise on arts touring issues.

In addition, the organization ensures that the arts and performing arts touring issues are top of mind with local, provincial and national governments, arts organizations and funding entities

Core programming and initiatives of the Arts Touring Alliance of Alberta are:

2021-2022
Board of Directors

bill j
President

Bill Jonston
Olds, AB

Caitlin-North-2020
Vice President

Caitlin North
Arden Theatre, St. Albert, AB

Treasurer

Dale Sorenson
Calgary, AB

Secretary

Josie Doll Medicine Hat, AB

Northeast Regional Representative

Alan Roberts
Fort McMurray, AB

Lorraine-Robinson
Northwest Regional Representative

Lorraine Robinson
Westock CATS, Westlock, AB

South Regional Representative

John Robertson
Calgary, AB

Director-at-Large

Ryan Telfer
Morinville, AB

Agent Representative

Laurie Brown
Porch Swing Entertainment, Edmonton, AB

Artist Representative

Dave Von Bieker
Edmonton, AB

Arts Touring Alliance
Staff

ATAA-Kennedy-Jenson-Picture
Executive Director

Kennedy Jenson
kennedy@artstouring.com

Digital Content & Marketing Coordinator

Braydon Dowler-Coltman
braydon@artstouring.com

Don
Technical Director

Don Waddle
td@artstouring.com

Brandi
Tour Coordinator

Brandi Watson
tourcoordinator@artstouring.com

Strategy
& History

Strategic Vision

Successfully integrate the arts as an essential, vibrant component of the quality of life in Alberta.

Mission Statement

Our organization provides visionary inclusive programs and services that are fundamental to the growth of a strong arts touring industry in Alberta.

Strategic Priorities

  • To ensure that services and projects are beneficial and appropriate to the membership of presenters and touring artists
  • To secure and administer adequate human and financial resources that support the operations and initiatives of the Arts Touring Alliance of Alberta
  • To increase the visibility of the Arts Touring Alliance of Alberta and the presenting networks in Alberta
  • To foster intergenerational participation in performing arts in Alberta and build stronger links between Emerging Artists and Presenters
  • To identify and develop the Alberta audience for the Arts

Arts Touring Alliance of Alberta Historical Overview

The Arts Touring Alliance of Alberta was founded in 1993 and is dedicated to fostering a strong arts touring industry in Alberta. The activities that the Arts Touring Alliance of Alberta undertakes focus on services and programs that nurture the performing arts touring industry.

The Arts Touring Alliance of Alberta’s vision is guided by an elected, volunteer Board of Directors, who represent a broad cross section of community presenters from each provincial region, artists, and artist agents and managers who provide a crucial perspective and expertise on performing arts touring issues. In addition the organization ensures that the arts and arts touring issues are top of mind with local, provincial and national governments, arts organizations and funding entities.

The Arts Touring Alliance of Alberta employs professional arts management, with its operations conducted by a full-time Executive Director and Membership Services Coordinator, and project based arts consultants.

Core programming and initiatives of the Arts Touring Alliance of Alberta are:

  • Marketing of Performing Arts
  • Publications, Web-based Data and Information Sharing
  • Professional Development
  • Education and Awareness

Across the province the Arts Touring Alliance of Alberta Board, staff and members are active in representing and promoting awareness of the touring arts in Alberta. The Arts Touring Alliance of Alberta Board and staff, network and exchange information on a regular basis with tour industry colleagues, arts groups, service organizations, media, and government.

The Arts Touring Alliance of Alberta is a registered non-profit organization. It is the only Alberta agency dedicated to the promotion of arts touring and is a vital link between community presenters and the professional performing arts. Membership is representative of community presenters, touring artists, agents and managers, arts service organizations, arts professional colleagues, and individuals who support the vision of the Arts Touring Alliance of Alberta. 

Strategic Plan

Arts Touring Alliance of Alberta’s three year Strategic Business Plan focuses our vision and mission statement into strategic priorities broken out into measurable goals.

Bylaws & Policies

Arts Touring Alliance of Alberta Society Bylaws & Policies dictate the structure of our organization and how it is to be managed as directed by the board of directors on behalf of the membership.

AGM

The latest Annual General Meeting Report has the minutes from the previous year’s AGM and provides the membership with a general overview for the state of affairs for the current year for the Arts Touring Alliance. 

Organization Docs are available to Members in the Members Dashboard

Logos &
Marketing

We encourage all of our members to include our logo on their publications and websites. Access the collection here.

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