About Us

Strategic Vision

A strong and sustainable performing arts touring industry in Alberta.

Mission Statement

We connect Arts Presenters with high-quality performing artists, and offer mentorship, education, and advocacy.

Core Values

• Community: We believe in the transformative power of the arts to build community and create shared experiences that enrich the lives of Albertans.
• Connection: We intentionally build bridges and links to other organizations and foster a collaborative touring ecology that benefits all stakeholders. 
• Innovation: We respond to the evolving realities of presenting and touring by encouraging the open exchange of knowledge, skills, and experience, empowering members to host performing artists effectively.
• Diversity: We celebrate diversity in all its forms, recognizing it as essential to artistic expression, innovation, problem-solving, and vibrant community life.
• Arts for All: We champion accessible, high-quality performing arts and strive for them to be valued by Albertans as an essential part of everyday life.

Arts Touring Alliance of Alberta Historical Overview

The Arts Touring Alliance of Alberta was founded in 1993 and is dedicated to fostering a strong arts touring industry in Alberta. The activities that the Arts Touring Alliance of Alberta undertakes focus on services and programs that nurture the performing arts touring industry.

The Arts Touring Alliance of Alberta’s vision is guided by an elected, volunteer Board of Directors, who represent a broad cross section of community presenters from each provincial region, artists, and artist agents and managers who provide a crucial perspective and expertise on performing arts touring issues. In addition the organization ensures that the arts and arts touring issues are top of mind with local, provincial and national governments, arts organizations and funding entities.

The Arts Touring Alliance of Alberta employs professional arts management, with its operations conducted by a full-time Executive Director and Membership Services Coordinator, and project based arts consultants.

Programming and initiatives of the Arts Touring Alliance of Alberta are:

• Marketing of Performing Arts
• Publications, Web-based Data and Information Sharing
• Professional Development
• Education and Awareness

Across the province the Arts Touring Alliance of Alberta Board, staff and members are active in representing and promoting awareness of the touring arts in Alberta. The Arts Touring Alliance of Alberta Board and staff, network and exchange information on a regular basis with tour industry colleagues, arts groups, service organizations, media, and government.

The Arts Touring Alliance of Alberta is a registered non-profit organization. It is the only Alberta agency dedicated to the promotion of arts touring and is a vital link between community presenters and the professional performing arts. Membership is representative of community presenters, touring artists, agents and managers, arts service organizations, arts professional colleagues, and individuals who support the vision of the Arts Touring Alliance of Alberta.