Annual General Meeting 2019 – Executive Director’s Report

Executive Director’s Report 2018-2019

Alberta Showcase 2018 October 18 – 21
Dow Centennial Center, Fort Saskatchewan

  • 297      Delegates
  • 50        First-Time Delegates
  • 41        Artists – Featured

A Champagne Reception – Shell Theatre Lobby.  Held on Thursday, it was the kick-off the conference.   Hors d’oeuvres were served, champagne flowed, live music filled the lobby and politicians and invited guests mingled with delegates.   It was a lovely evening and great way to begin the weekend.

The Emerging Artist/Young Albertan Showcase – Lions Main Hall.  Six artists performed to a packed room.  It continues to be one of if not the most popular showcase of the conference.

Auction – James Keelaghan and Jez Lowe were auctioned off at the Saturday night dinner with the winning bidder being The Arden Theatre.  Congratulations.

Rhoda Taylor Award – Went to the Newell Concert Association. Congratulations to them as well.

Jim Robertshaw Award – Terry Syniak, Warburg Cultural Society

Professional Development Workshops

Getting the Most Out of Your Event Budget – Josh Gennings (Dow Centennial Centre); Nick Beach (Jeanne & Peter Lougheed Centre for the Performing Arts)

Building/Maintaining/Renewing a Subscription Audience – Paul Bazinet & Jan Boydol (Calgary Folk Club); Larry Taylor (Bow Valley Folk Club)

Using Facebook to Market Your Events – Glen Erickson (Shameless Design)

ATAA Outreach 2019

Held in Calgary and Edmonton, all four professional development workshops were well received and attended.

Sponsorship Workshop – Calgary and Edmonton   February

Based on the response of our delegate survey in 2018, we hosted sponsorship workshops in February in both Calgary and Edmonton.  Cameron Smillie from Live at Hippo Pool Events facilitated the workshops and our participants took home some valuable tips to use in increasing their sponsorship revenue.

OnStage – Calgary and Edmonton   March

ATAA Outreach 2020


I am happy to announce that we will be presenting one of our OnStage workshops at The Horizon Stage in Spruce Grove on February 2, 2020.

It’s not certain at this time, where the Southern Alberta workshop will be held but I have some irons in the fire and will have everything confirmed and announced before Christmas.

Professional Development for Presenters – We will be focusing on a day-long workshop around social media marketing.  Taking place in both Calgary and Edmonton, I intend to schedule them in the early new year and again, will announce their dates before Christmas.

Executive Director Conference and Professional Development Travel

As Linda mentioned, I attended CAPACOA meetings in Ottawa and was also invited to attend the East Coast Music Awards and Conference.

EAST COAST MUSIC AWARDS AND CONFERENCE – Charlottetown, P.E.I. May 1 – 5, 2019

The ECMA organization applies for grant money from Canada Council every year to invite and pay for flights/accommodations and meals for Regional Presenter Network E.D.’s to attend and promote our conferences.   Nobody had to ask me twice.  Through our work there, we generated a substantial amount of interest in artist applications for Alberta and Saskatchewan.

CINARS-MUNDIAL Conferences – Montreal. November 12 – 16, 2018. These three conferences are scheduled together every other year with the intent that delegates have the opportunity to see an enormous amount of shows in one week.  CINARS is a circus (cirque) conference.  Mundial is a world music conference and CAPACOA is like ours, featuring multi-genre and a multi-disciplinary medium.  I stuck close to my Alberta colleagues who attend often and followed them wherever they went.  Thanks to Trampas, Brandi, Josh and Nick. The Saskatchewan delegates named us The Alberta Mafia.


We’ve received an increase in funding through Canadian Heritage which is greatly appreciated.  It will go to the always-rising costs of producing our annual conference.   We were also approved for a grant through the Government of Alberta, Community Initiatives – for our outreach workshops.

It has yet to be determined whether or not we will see a decrease in our funding from Alberta Foundation for The Arts.   Like everyone else, we are anxiously awaiting the budget announcement.

APAC – In September, Alberta Partners for Arts and Culture met with Leela Aheer, Minister of Culture, Multiculturalism, and Status of Women to establish a relationship with her.  She is certainly passionate about her portfolio and looks to APAC as the conduit to the cultural landscape in Alberta.   Minister Aheer had no information to offer about a possible decrease in funding within the coming budget.

Casino – With the government changing in spring of 2019, the AGLC casino licensing changes were put on hold.  There is nothing new to report.  APAC will stay on top of this and update our partners.

On behalf of the Arts Touring Alliance of Alberta I want to extend a huge thank you to our funders, Canadian Heritage, The Alberta Foundation for the Arts and Government of Alberta Community Initiatives.   They not only provide The ATAA with the dollars to keep our doors open but offer advice and support throughout the year.

In closing, I would like to say thank you to our Alberta Showcase team: Josh Gennings, Talia Davies and the Dow Centre, Don & Sherry Waddle and their Production Crew, Shannon Jones the ATAA Communications and Program Coordinator, Maria and Apulia Catering, and to the Arts Touring Alliance Board of Directors.   It has been a great year!