Phoenix Music Executive Development Program

Phoenix Music Executive Development Program Now Open to Applicants Across Canada!

(Halifax, NS – August 1st, 2018) After a very successful launch in British Columbia in 2017, the renowned Phoenix program is now open to applicants from across Canada. Mid-career music managers, label owners, and senior music business executives are encouraged to apply.

The Phoenix program is an intensive professional development course for owners or senior management working in the Canadian music business, who want to grow their operations locally and internationally. Participants will focus on developing tools to analyze the viability and growth of their business, skills to create a detailed business plan, and business and financial modelling. The program will be presented by Music Nova Scotia, and is funded by FACTOR and the Government of Canada.

Phoenix is designed for time poor, music professionals who want to review their business models and grow their businesses” said Scott Long, Executive Director of Music Nova Scotia, “the training is intensive, provides practical business guidance and is well worth the effort judging by the experience of those who’ve completed the program in BC.

Advisers and mentors are drawn from both the music industry and the business world, to give participants a range of perspectives on possibilities and ways forward. The work becomes more and more personalized for each participant as the workshops progress. A blended teaching approach incorporating face-to-face and self-paced learning is used, and psychology sessions are incorporated to give participants tools for working more efficiently and achieving better work/life balance.

Alumni report significant changes to their outlooks and their businesses:

“...The program was incredibly valuable – being with a small group that were open + engaged in a setting away from daily life was great. The content was intense and mind blowing and will impact how I proceed from here. Advisors complemented each other and were all amazing.” – Trish McEvoy, Higherlife Music Group

Phoenix has changed how I think about income, productivity and my team. This change has already increased sales, streamlined staffing and produced future planning.” – Kate Wattie, Tonic Records

“The advisors involved in the program were exceptional. The community that it developed within the attendees was really awesome!” – Anonymous 

Entry to Phoenix is competitive and based on an applicant’s professional achievements. There are no course fees, and the cost of air travel, food, and accommodations to attend the training will be covered by the program. All course materials and information disclosed during the program are treated strictly as commercial in confidence.

Phoenix will run over a four month period beginning and ending with a residential workshop hosted at the Oak Island Resort near Halifax, Nova Scotia, with the first workshop being held November 22nd-25th, 2018.

The application form and guidelines are available HERE.

The application deadline is August, 31st 2018.

About Phoenix: The Phoenix program is delivered by Australian strategy consultant Mariel Beros and her team of advisors who have been offering business training in Australia, New Zealand and Canada for the past decade. The training has made a substantial positive impact on the business acumen and skill levels of participants, while also building professionalism in the contemporary music sector.

Culturally Canada, Australia and New Zealand share similar characteristics, as do their contemporary music industries. They have similar industry strengths and challenges, having an exceptional pool of talented artists but small domestic markets, which can limit their reach. To succeed in this new era of constant disruptive technological and social change where music fans are moving from ownership to access, music industry professionals need to adopt a growth mindset. Strong business and interpersonal skills are now essential.

About Music Nova Scotia: Music Nova Scotia is a non-profit organization that has worked since 1989 to foster, develop, and promote the full potential of the music industry of Nova Scotia. Music Nova Scotia exists to grow and nurture the Nova Scotia music industry, to promote investment by providing education, information, and resources to all members. Music Nova Scotia acts as the advocate for the industry to all levels of government and private enterprise, and supports the promotion of the export of Nova Scotia music regionally, nationally and internationally.

About FACTOR: FACTOR (the Foundation Assisting Canadian Talent on Recordings) is a public/private partnership that supports the production of sound recordings by Canadian musicians and helps Canadian music companies make recordings available to a wider public. They are dedicated to providing assistance toward the growth and development of the Canadian music industry. FACTOR administers funds from the Department of Canadian Heritage through the Canada Music Fund, and from Canada’s private radio broadcasters.

Grace Russell
Events and Marketing Manager
Music Nova Scotia
off: +1 902-423-6271 Ext. 115
direct: +1 902-800-8525
mob: +1 902-223-1460