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Workshops & Training

ENGAGE NOW!     SELL MORE TICKETS      RAISE MORE MONEY

Jerry Yoshitomi

JERRY YOSHITOMI is one of America’s foremost authorities on audience development. Over ten thousand arts groups in the United States, Canada, Australia and New Zealand have successfully implemented methods from his writings and workshops to increase attendance, as well as earned and contributed income.

Jerry has an enthusiastic passion for the arts. He collects success stories, effective marketing and fundraising approaches and practical, easy and cost effective ideas – then shares them in an accessible and meaningful way.

Jerry Yoshitomi is an independent cultural facilitator/consultant engaged by foundations, public arts agencies, and arts organizations to research and provoke innovative new practices. His credits include:

  • Chaired the US National Task Force on Presenting and Touring the Performing Arts
  • Lead consultant on information and network strategies for Leveraging
  • Investments in Creativity — a national initiative to improve the lives/ conditions of artists
  • Chaired three panels for the US National Endowment for the Arts
  • Served four years on the California Arts Council
  • Past treasurer of Music Center of Los Angeles County
  • Member of the planning committee for the National Arts Marketing Project Conference.

In Canada Jerry is currently working with members of the British Columbia Touring Council members (BCTC), CAPACOA, The National Regional Presenting Networks and PACT.


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A state-of-the-art workshop experience with Jerry Yoshitomi
Thursday, October l5, 2009
10 AM – 5 PM
 [Lunch is included]
Dow Centennial Centre
8700 84 Street
Fort Saskatchewan, Alberta

MapQuest

Explore how to build and sustain a relationship with your audience — influencing participation behaviors, identifying internal motivations and attitudes, evoking memory, recognizing the need to change, collecting stories.

DOING IT LIVE!
Friday, October 16, 2009
9 AM – Noon

Dow Centennial Centre
8700 84 Street
Fort Saskatchewan, Alberta

MapQuest

Jerry will host three intimate fishbowls — group discussions dealing with common issues which will be determined by a Zoomerang Survey of participants.

Jerry will be the Friday Dinner Keynote Speaker at Alberta Showcase 2009.
(Conference delegates only)


DOWNLOAD Jerry Yoshitomi Workshop Brochure
DOWNLOAD Registration Form only

[Limited to the first 30 respondents]

WORKSHOP FEE
ATAA Members: $75/person or $150/organization for up to 3 individuals
(includes lunch on Thursday, Oct 15, 2009)
Non-Members: $125/person

MONEY BACK GUARANTEE– Jerry will give you many great ideas – but if you do leave this workshop without one good idea you can act on immediately we will give you your money back.  



Check Jerry’s blog
for his thoughts and tips on:
  • Marketing and branding through storytelling
  • Social networking and the arts
  • Fundraising online – l0 things your homepage must have
  • Eliciting Memory and Increasing Support

“If you’re selling tickets in Alberta you need to hear Jerry Yoshitomi!”
–Brenda O’Donnell, Executive Director; Arts Touring Alliance

“I must say that the guy blew me away. His deep knowledge and understanding of the presenting industry makes him unique. He truly helped our organization.” –Richard Gagnon; Culture Director, City of Fort Saskatchewan

“We were all impressed with Jerry’s wealth of knowledge, current research and true understanding of artists, arts organizations and audiences. Jerry challenged us to remember the passion and values that are behind our art and to celebrate them!” –Bonnie Gratz; Artistic Director, Centre Stage Theatre Company, Calgary

“Jerry Yoshitomi’s workshops will cause you to look deeply at your organization, its practices, and even its beliefs. If we are to thrive, we need to allow time for this kind of thoughtful process.” –Brandi Wurtz; Community Development Coordinator, Horizon Stage

DOWNLOAD Showcase 2009 Brochure [5 MB]
DOWNLOAD Showcase 2009 Registration Form only


Alberta Foundation for the Arts Arts Touring Alliance of Alberta Canadian Heritage