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Alberta Showcase 2016

October 21 – 23, 2016  |  Fort Saskatchewan, AB  |  Brochure

Showcase Artists | photos: Ed EllisPhotos: Ed Ellis

The deadline for Artist Applications for Alberta Showcase 2016 was April 13, 2016.


Shell Theatre | Dow Centennial Centre

8700 – 84 St.  Fort Saskatchewan, AB  T8L 4P5  [map]

The Dow Centennial Centre combines cultural, social, recreational, and fitness centres that put it all at the heart of Fort Saskatchewan. Upon entering the city, the Centre rises from the prairies and is highly visible from Highway 21.

Shell Theatre

The Shell Theatre will host:

  • Mainstage performances
  • All meals
  • Workshops
  • Contact Room
  • Hospitality Centre


Super 8 Hotel

8750 – 84 Street
Fort Saskatchewan, AB   T8L 4R5  

$108 + tax  |  Two Queens

Basic no-frills, ideally situated on the northwest corner of the Dow Centennial Centre’s parking lot.

Offers a light continental breakfast and has an adjacent restaurant. With close proximity to the theatre, it is a perfect spot for artists and agents.

To book Super 8 Hotel: 780-998-2892


Comfort Inn

120 Towncrest Road
Fort Saskatchewan, AB  T8L 0G7  [map]

$118 + tax  |  Two Queens

Southfort Inn

140 Towncrest Road
Fort Saskatchewan, AB  T8L 0G7   [map]

$118 + tax  |  Two Queens

Both hotels are a 3-minute walk to the Dow Centennial Centre along a paved path. All guests enjoy a free daily hot deluxe breakfast, morning coffee and weekday newspaper. Sorry, no restaurant or bar.

To book Comfort Inn or Southfort Inn: 780-998-4000

Rates will be guaranteed until September 15, 2016.


Friday, October 21, 2016

8 AM Registration opens
Scotia Bank Studio
9 AM Keynote Speaker: Brenda Robinson
"The Intergenerational Workplace: Differences are Not Difficulties"
More →
12 PM Lunch
"The Healing Power of the Arts" presented by Stage North
Lions Banquet Room
1 PM


Shell Theatre  
3 PM Contact Room
Agrium Soccer Field
4 PM Networking cocktails Agrium Soccer Field  
6 PM Dinner & Awards | Jim Byrnes Lions Banquet Room  
8 PM


Shell Theatre  
11 PM Contact Room
Agrium Soccer Field
12 AM Late Night Stage Agrium Soccer Field  
12 AM Acoustic Lounge Shell Theatre Lobby  

Saturday, October 22, 2016

9 AM Emerging Artist Spotlight Agrium Soccer Field
11 AM Regional Meetings  
12 PM Lunch Lions Banquet Room
1 PM


Shell Theatre
3 PM Contact Room
Agrium Soccer Field
4 PM Networking cocktails Agrium Soccer Field
6 PM Dinner & Auction | The Wardens
Lions Banquet Room
8 PM


Shell Theatre
11 PM Contact Room Agrium Soccer Field
12 AM Late Night Stage
Agrium Soccer Field
12 AM Acoustic Lounge Shell Theatre Lobby

Sunday, October 23, 2016

9 AM Brunch & Mimosas by MOM Lions Banquet Room
10 AM AGM Lions Banquet Room
12 PM


Shell Theatre
2 PM Contact Room
Agrium Soccer Field

Program is subject to change.


Registration Options

Full Conference Registration
First-Time Delegate
One-Day Registration
Full Conference Registration & Contact Room
One-Day Contact Room
Tweener Booth
Professional Development Workshops
Friday Lunch: "Healing Power of the Arts"
ATAA Membership

REGISTER ONLINE via Ticketpro*
DOWNLOAD Registration Form

DEADLINE to register is October 1, 2016.

*Yes, you can register online and still pay by cheque. Cheque payments are to be made out to Arts Touring Alliance of Alberta and can either be delivered to the office or presented at registration on Friday, October 21, 2016.

Early Bird deadline was September 15, 2016.

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Full Conference Registration*

–Includes admission to all Showcases [Friday–Sunday], the Contact Room, meals, and hospitality gatherings.
*Does not include workshops and Friday lunch. Register for those here →

  ATAA Members $365
  Non-Members $450

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First-Time Delegate

–Available only to first-time attendees. Includes one full conference registration at an introductory rate. Must be attending with a member organization.
–Limit two registrations per organization.


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One-Day Registration

–Includes full registration for one day.
  ATAA Members $200
Non-Members $265

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Full Conference Registration & Contact Room

–Includes one full Conference registration and one trade room show booth in the Contact Room.
  ATAA Members $425
  Non-Members $500

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One-Day Contact Room

–Includes one trade show booth in the Contact Room for one day
–Does not include a Conference registration
–Only four available per day


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Tweener Booth

Tweeners are singer/songwriters who perform 5-7 minute sets between MainStage performances

–A shared Contact Room booth available only to Tweener artists
–Does not include a Conference registration


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Professional Development Workshop

–Includes admission to Friday Keynote Presentation and round table sessions.


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Friday Lunch: "The Healing Power of the Arts"

–Includes Friday Lunch and presentation on “The Healing Power of the Arts” $25

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Arts Touring Alliance Membership

Not a current member? Join now and save →
Membership for 1 year $75

Fees do not include GST


Friday, October 21, 2016 | 9 AM

The Arts Touring Alliance presents keynote speaker Brenda Robinson on “The Intergenerational Workplace: Differences are Not Difficulties.”

Understanding differences can lead to enhanced decision making and informed processes. Celebrating differences will bring excitement and energy to the work we do.

Today’s world is different. This can present your organization with a challenge or a chore – the choice is yours.

What can we do encourage intergenerational understanding? Have we joined the "I" generation? Are we isolated, insulated, independent, individualized and sometimes even indifferent? Do we pre-judge and get set in our ways?

What about the new generations? What motivates younger people to work with us? Is the new era difficult – or just diverse in ways of thinking and doing?

Working together works when we work at it! Diversity builds the strength we need. Understanding differences can lead to enhanced decision making and informed processes. Celebrating differences will bring excitement and energy to the work we do.

Brenda Robinson

Brenda Robinson is a speaker, trainer, writer and consultant. She has been addressing groups for over 20 years on topics related to communications, humour, laughter, positive working skills and wellness in general.

Brenda received her Bachelor of Arts from Brandon University in Brandon, Manitoba (Major in English) and her Master of Education degree from Simon Fraser University in Burnaby, B.C. in 1998.

Download Workshop Outline

Presentation to be followed by round table discussions on such topics as:

  • Good web presence and social media and marketing
  • Contracts & hospitality riders for both artists and presenters
  • Professional development needs for new presenters


The Contact Room is the trade show of Alberta Showcase, and a great opportunity for artists, agents and presenters to network.

After each Showcase, meet in the Contact Room to discuss upcoming performances, touring plans and block bookings. All artists at Showcase 2016 will be represented in the Contact Room.

Each booth includes a 6’ skirted table and two chairs. Power is an additional $65/booth. Booths must be attended whenever the Contact Room is open, and we do require everyone with a booth to register for the conference (meals, meetings, and Showcases).


Friday, Oct. 21, 2016

  10 AM – Noon Setup
  3 PM – 5 PM Open
  10 PM – 11:30 PM Open

Saturday, Oct. 22, 2016

  3 PM – 5 PM Open
  10 PM – 11:30 PM Open

Sunday, Oct. 23, 2016

  2 PM – 3 PM Open
  3 PM Strike


The R-Team is available for one-on-one meetings to give you information in areas that are important to you. The R-Team members are knowledgeable and well-seasoned.

Topics include AFA Grants, marketing, capital fundraising, or your choice – let us know if there is an area in which you would like guidance and we will find the right resource person for you.

Appointment sign-up sheets are available at the registration office.


Performing artists need live audiences. 
Presenters need artists for their audiences.
Presenters do not always have the opportunity to see artists from other parts of the province or the country.

That’s where Alberta Showcase comes in.

Each year Alberta Showcase brings together presenters, performers and promoters for one jam-packed weekend of live performance, networking, and Professional Development. This explosive event allows presenters and promoters to see performances before they book the artists.

Over 40 artists will perform excerpts of their best work in a variety of settings throughout the weekend. You will have the opportunity to meet these artists in our Contact Room, a trade fair where business and art mingle.

Come join us for a weekend that will fuel your excitement for the performing arts in Alberta.


Alberta Showcase is an annual arts marketing conference that brings together rural presenters from over 60 different communities. The presenters are shopping for artists for their subscription series, festivals and community events. These delegates appreciate the arts and are avid cultural consumers. Many work with volunteer groups in their communities – all who travel to various cultural events throughout the province on a regular basis.

The Alberta Showcase Program is a 40-page book that will be in the hands of over 200 delegates over the course of the 3-day event. It is an excellent opportunity for your touring group, agency, or company to reach all these consumers.

Deadline: September 15, 2016



We are keenly aware that artists are coming to Showcase at great personal expense. The relationship between presenters and artist needs to be honest and direct.

Many presenters did not like completing the feedback forms, but many artists feel that they miss the feedback.

To solve this, we are recruiting a team of presenters for each Showcase – who will be responsible for capturing comments and notes for the artists – both positive and negative.

If you are interested please contact the office: or 780-644-4840.


“I say this every year. Showcase is invaluable to us. We book 90% of our shows with this tool. We really would be at a loss without it. There is such value in experiencing the performer on stage, getting to talk to them personally, determining a fit for our audience. We’d be floundering with agents who don’t know our audience or our needs, without this weekend. Keep up the good work!”
“This was my first Showcase and it opened my eyes to the huge network that is in place for these artists/performers. It was a great value to me to see what exists outside my small community.”
“We book the vast majority of performers from Showcase. We would not know who the up-and-coming artists in Canada are, if not for this event. It has opened our eyes – and the eyes of our community – to the vast array of talent that exists in our country. Our attendance has nearly tripled since we have been attending Showcase.”
“Showcase is a weekend I look forward to! It’s a bit of a homecoming, tons of fantastic entertainment, plenty of great food, and a whole lot of fun! Being introduced to new artists that have been screened by professional and community leaders is crucial to the success of our season. Without Showcase, far too much time would be spent on Google searches and viewing YouTube videos, leading to risky bookings.”
“A fantastic and delicious weekend of arts and entertainment. I look forward to this all year. It provides a heads-up of acts I want to follow personally, and within the context of our organization.”

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Alberta Foundation for the ArtsMagnum Opus ManagementCalgary Blues Music AssociationFish Creek ConcertsKeyano College Theatre & Arts CentreFestival PlaceShell TheatreGovernment of CanadaStage NorthCalgary Folk Music FestivalJosephburg PresentsBassano Arts CouncilMaclab Centre for the Performing ArtsCKUA Radio NetworkThe Arden TheatreWestlock Cultural Arts SocietyOlds Kiwanis Performing Arts SocietyStang & CompanyBow Valley Music ClubTickepro CanadaChautauqua Edson Arts CouncilBert Church Live Theatre PresentsEleanor Pickup Arts CentreJeanne & Peter Lougheed Performing Arts CentreHorizon Stage Performing Arts Centre